Who we are
Our training is not just academic – for almost 9 years, we've had practical experience in the international Hospitality market, which has strengthened our understanding of the business, its challenges, and needs.
Our experience ranges from comfort food restaurants to fine dining (50 Best Restaurants and Bars), chain and luxury hotels (Relais & Chateaux, Luxury Properties, among others) to small businesses that use Airbnb. Additionally, we have promoted food and beverage products for mass or luxury consumption.
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The results of our clients, who have been able to quickly, scalably and profitably exceed their own expectations, validate our constantly evolving strategic and creative skills thanks to our early adopter, millennial, and Gen Z spirit.
Grissel Montiel, CEO of Flavored Marketing, is a digital media manager and strategist, cyberjournalist, and digital marketing specialist with 16 years of experience in communication and marketing in different professional industries as a consultant and university professor. She has extensive education in digital marketing, business, social networks, and journalism, the most significant of which is her Master's degree in Design Thinking from the Massachusetts Institute of Technology (MIT).
For the past 8 years, she has specialized in the hospitality industry, focusing on strategies to increase cover, recurring visits, and recommendations by mainly using measurable and trackable digital media to scale business profitability.
She held the position of Chief Marketing Officer at Bocas Food Group and led the conceptualization and launch of approximately 30 restaurants in South Florida. She is passionate about technology and innovation, striving toward results, and achieving measurable business objectives.
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Check out her LinkedIn here:
How we work
We’re hungry for new challenges!
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That is why we feed on new trends, technologies, and strategies daily, giving us the necessary tools to provide our clients with a unique touch. Let's break the paradigms to create, grow and generate profitability! Our PFSH (Profitable Flavored System for Hospitality) has allowed us to systematize our unique method, customizing it to the sector's needs and preventing staff turnover from affecting the achievement of our clients' business goals.
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Our multidisciplinary team works remotely, methodically, and efficiently from 6 countries in America and Europe, and our headquarters are in the United States. Specialization is key, which is why we focus on constantly analyzing and testing trends, knowledge, and specific strategies within each area – Social Media Marketing, Ad Media paid, Content management, automation and CRM, Email Marketing, Analytics, web design for marketing, audiovisual production, IT, and AI. This allows us to generate results in the gastronomic, food, beverage, and hospitality sector. We strive to turn your dream into a success story.
